NexTrend Conference: Dynamic Shifts in Global Logistics

hosted by...
Santa Monica College
(Bundy Campus)

Date: April 6, 2007

Contact: (310) 434-3311

This conference addresses the rising popularity of the logistics industry. It presents information on why it is viewed as one of the largest employment growth sectors for California. Economic growth, with regards to the Port of Los Angeles and the Port of Long Beach, ranks Los Angeles as sixth among the 10 largest metros Milken Institute, 2004. Activity and trades through these ports have continually increased since the mid 1990's with imports ranging well above $200 billion as of 2005 Port of Los Angeles, Port of Long Beach, Facts and Figures, 2005.

Hear why the movement of goods and products coupled with a rising inflow of cargo has and will continue to fuel the logistic industry's strong development. Through this half-day conference, gain a better understanding on why the field represents great promise for people wanting to make it their career or business of choice.

Logistics comprise 2.6% of all employment in California and pays wages at/about the average state level of $42,475 per year.

Expected job growth in Southern California alone will be 348,479 jobs by the year 2030 which will be 11.9% of 2,938,039 total new jobs. This increase will bring the total employment in the goods movement sector to 969,217 by 2030 or 9.2% of 10,527,025 total jobs. Economic Impact: Logistics Sector & Logistics Based Strategies, A report to the Southern California Association of Governments; John Husing, Ph.D., May 2006

Session I
A Macro-Level
Session II
Logistics Industry
Session III
The Role of Culture In
Session IV
This presentation will provide an overview of the logistics field. Learn how the movement of goods and products affects the state of California as well as the entire nation. Attendees will gain a broader understanding of the forces that drive the changes occurring throughout the industry and how to be better prepared on a global level.
This session will cover the latest trends in the logistics industry and will provide examples on what sectors of the California economy that will be affected by its changing dynamics. It will provide statistical data that can be used to develop better educational programs and will provide information leading to the development of better workforce development strategies.

International business deals do not usually fail due to external factors such as money, technology, the market, product, politics, economics or technical considerations.  Most often, failures are caused by a lack of understanding of cultural differences based on personal values, expectations and perceptions held by people from different cultures.  Successful business relationships between U.S. and Chinese firms require cross-cultural exchange and mutual understanding. The inability to interact effectively can lead to misunderstanding - negatively affecting people and business.

This panel discussion will cover the trends in the workforce development arena and how state and federal resources are being used to meet the growing workforce development needs of the logistics industry. Examples on ideal partnerships and innovative training models will be shared with the intention of initiating the development of other logistics training projects throughout the state of California.