Highlighted Speaker BiosBoard of Trustees: Steve Veres, President (Seat No. 3), Tina Park, First Vice President (Seat No. 2), Nancy Pearlman, Second Vice President (Seat No. 6), Kelly Candaele (Seat No. 4), Mona Field (Seat No. 1), Miguel Santiago (Seat No. 7), Scott J. Svonkin (Seat No. 5), Daniel Campos, Student Trustee
This workshop allows attendees to hear from social media presenters, who will share how-to strategies and ways to maximize outreach, advertising, and talent searches using current social media networks.
Moderator: Dr. Wenli Jen USC Ed Network


Beverly Macy

Keynote Speaker, Educator, Author
Beverly is an educator, author, speaker, and thought-leader in marketing strategy and the power of social media. Her focus is on how real-time social media, global branding, big data/mobile/cloud computing, is affecting communications and business trends today. She is the author of The Power of Real-Time Social Media Marketing and she contributes regularly to The Huffington Post, and Social Media Monthly magazine.

She is a strategic advisor to corporate, academic, and governmental organizations on a variety of topics ranging from global marketing and branding to using real-time social media trends to generate top line growth. Her clients have included Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, Boeing, ReachMD, Amgen, and Weber Shandwick.

Beverly spent 14 years at Xerox Corporation in global sales and marketing and began her career at Wang Laboratories in software development. She teaches Executive Marketing Courses, including Social Media and Global Branding, at UCLA Extension and lectures at USC.


Mike Marinoff

Professional Speaker, Staffing, Recruiting & Career Development Expert
A seasoned executive with nearly 20 years of experience, Michael leverages his extensive business, staffing, recruiting, educational background and expertise, to architect innovative solutions that help his clients achieve key organizational objectives and maintain a competitive advantage.

An expert in the field of staffing, recruiting and hiring, Michael has expanded into Career, economic and Workforce Development Solutions and works extensively with local communities, public officials, colleges and job seekers alike to develop opportunities with Local, National and International Employers.


Serena Ehrlich

Mogreet, Director of Marketing
With 20 years in the newswire and marketing industry, I have been fortunate enough to work with some of the best companies in New York, Boston, Dallas/Fort Worth and Los Angeles.

Currently, I design and implement strategic, corporate social media programs created to meet a range of business goals from visibility and engagement to increasing sales and decreasing company costs. My approach utilizes a blend of new and traditional marketing, public relations, investor relations and street marketing techniques to ensure sustainable results.

I design corporate and brand social media programs and am familiar with social programming within regulated industries. Understanding that social platforms are ripe for customer complaints, I create and implement social media crisis plans and triage programs that build deeper relationships resolving customer issues in real-time, while building a long-term online reputation for the company.

My clients include celebrities, Fortune 500 brands, start ups, lifestyle, consumer, digital platforms and online video productions and producers. I participate in several groups and boards including: NIRI (National Investor Relations Institute) serving on the LA chapter board of directors, which has proven to be very interesting as the SEC continues their crackdown on RegFD, SOX, stock options and web-based disclosure. www.niri.org.

I am also a founder for the international Social Media Club and run the LA chapter. SMC is dedicated to the best practices in social media. www.socialmediaclub.org.

A frequent public speaker, past and future speaking events on the topics of social media, mobile and/or monetization include: TAG (retail analyst) Conference, SMCLA, SMC, PRSA, NIRI, UCLA and more.

Specialties: Integrated communications expert for public, private and startup companies. Specialties include social media, social media customer care, digital branding, customer care, social selling, mobile marketing, text marketing, data analytics, social marketing, SEO, communications.


Larry Braman

GlobalCareerCP.com,
Career Consultant

Larry Braman (http://GlobalCareerCP.com) is a Los Angeles-based career consultant who helps clients nationwide find and create more fulfilling, productive careers. Drawing from his extensive experience in business and as a professional writer and actor, Larry enables his clients to rise above their competition by powerfully presenting and marketing themselves--in person and in writing.

With a reputation as a highly motivating and engaging trainer and facilitator, Larry has designed and delivered hundreds of career development workshops and seminars. Recent engagements include Kia Motors USA, Baxter Healthcare, and the University of Redlands.

A graduate of the University of Virginia and Circle in the Square Theater School, Larry holds multiple career coaching certifications from Lee Hecht Harrison, the world's leading provider of corporate outplacement services.


Stuart Fried

Career Coach and LinkedIn Specialist
Stuart Fried is an experienced career coach and LinkedIn specialist with 30+ years in recruiting, career and job search coaching, corporate Human Resources, workshop and webinar facilitation, and social media. He has been an active member with LinkedIn since 2006, and currently has a network of more than 2200 direct connections and 14+ million total. Stuart provides LinkedIn coaching and training to individual businesses and job seekers as well as a variety of professional, networking, and student groups. He currently presents a monthly LinkedIn workshop at SCORE Los Angeles for small businesses and entrepreneurs.

As a career coach, he also works with job seekers providing help with resume preparation, job searching, networking, interviewing and career change. Stuart works at Cal State University Northridge (CSUN) with the Ernst & Young Career Center as a part-time career coach and has delivered LinkedIn and career-related workshops at CSUN, College of the Canyons, Cal Poly Pomona and Pomona College. He recently facilitated a LinkedIn workshop for the CSUN Alumni Relations program and a LinkedIn webinar for the UCLA Anderson School MBA Alumni Association. Stuart also works with JVS (Jewish Vocational Service) providing job search assistance through the ConejoWorks program.
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Los Angeles Community College District 2013